Mission Viejo, CA (PRBuzz) June 7, 2012 -- Orange County SEO Marketing is about to get a whole lot more competitive and interesting.  Dot-anything is about to hit search engines and web browsers in less than two weeks, opening a number of opportunities and challenges for those in the dynamic field.  McClain Concepts is one such company offering this service, and is cautiously optimistic about how these changes will influence the SEO landscape.  The ICANN (Internet Corporation for Assigned Names and Numbers) , the non-profit coordinator in charge of the Internet's naming system, opened applications last year, and the full range of proposed suffixes is to be unveiled on June 13th.

"This is really huge," said one McClain Concepts representative.  "If even one of these catches on, it can completely change how an Orange County marketing company does business.  There is a variety of really creative stuff that we will be able to do to maximize our clients' presence beyond what we already offer.  This is could change things as fundamentally as cooks discovering a dozen new spices to add to their foods.  It could be a total game-changer.  However, this is not the first time something like this has occurred, so we are not holding our breaths." Aside from the standard .com, .org, and .net, there are not many suffixes that have caught on to become an accepted standard, but all that could change with the introduction of "dot-anything" suffixes and huge branding opportunities that are sure to come. 

Orange County SEO marketing companies are going to have some stiff competition, though.  One company, a new web registry named Donuts, has managed to raise more than $100 million in funding to acquire and run over 300 of these suffixes.  But they are far from the only ones, as even web giants like Google have expressed their desire in claiming some of these names for themselves. Yet, not everyone is in a rush to sign up for the new domains, as the application alone--for each suffix--runs for $185,000, and that does not include maintenance costs, staffing, or setup associated with running systems capable of handling a single domain.  Orange County SEO marketing companies do not have to worry about these costs, other than in the sense that few will be able to afford to take on such monumental costs, which will ultimately limit the selection available.  Nevertheless, though, even if just .web became a household name, it could greatly expand the possibilities of companies working in SEO. For more information about Orange County SEO Marketing please contact McClain Concepts at www dot mcclainconcepts dot com.

########

McClain Concepts
26060 Acero suite 203
Mission Viejo, CA
949.630.0380