By: PRWeb
Point Inside Sponsors Global Retailing Conference

Point Inside is a sponsor of this year's Global Retailing Conference (GRC) put together by the University of Arizona's Terry K. Lundgren Center for Retailing. With the theme "Accelerate Your Brand - Get Ahead of Your Shopper," the emphasis will be on helping retailers use new technologies to more effectively engage customers. Now in its 17th year, the conference will be held April 11-12 in Tuscon, AZ. Speakers and attendees will focus on digital advances, new consumer behaviors and the opportunities they create.

"The increasing use of mobile technologies while shopping in the store has changed many aspects of traditional retailing," said Todd Sherman, CMO at Point Inside. "It's exciting to see retailers take advantage of opportunities to connect more effectively with their customers, which leads to increased revenue, customer satisfaction and loyalty. At the same time, retailers are learning much more about their customers including in-store purchase intents and behaviors."

"Retailing continues to evolve rapidly, with new techniques, processes and technologies emerging virtually every day - all being driven by our customer's changing habits and preferences. We all must be diligent in understanding what our customers want today, and what they will want tomorrow," said Terry J. Lundgren, chairman, president and chief executive officer of Macy's, Inc., who will deliver opening remarks. "That's what makes the University of Arizona's Global Retailing Conference so valuable. We will have the opportunity to see and hear the latest thinking from some of the best minds available on a wide range of topics that relate directly to our industry - all within a day and a half. It is a very efficient way to stay abreast of what's new, and to do so within the collaborative context of an academic institution that is educating the next generation of our industry's leaders."

About Point Inside
Point Inside is the leading provider of mobile in-store shopper engagement capabilities for retailers to incorporate into their own branded apps. Key features include indoor location technologies, in-store search, personalized recommendations and private ad network capabilities. The Point Inside platform increase shopper engagement by five times and helps retailers, brands and manufacturers increase revenues, customer loyalty and insights giving shoppers a real-time, in-store retailer connection that saves them time and money. Privately-held Point Inside is based in Bellevue, WA. More information can be found at http://

About the Terry J. Lundgren Center for Retailing
The Terry J. Lundgren Center for Retailing is part of the University of Arizona's John and Doris Norton School of Family and Consumer Sciences. It brings together the resources and expertise of academia and the retail industry, with a shared goal of developing strong future retail professionals. The school's Retailing and Consumer Sciences program undergraduate degree is considered one of the top retail business programs in the country. About 500 students currently are enrolled in classes. More information can be found at

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