American Express Promotion Offers Free Back-to-School Card with Gift Card Purchases

Back-to-school shoppers can reap new rewards at major retailers this summer. American Express, today introduced a nationwide in-store promotion enabling shoppers to receive a free Back-To-School Card worth $25 from American Express when they purchase any two American Express Gift Cards between now and September 30. The Back-To-School Card can be used at Banana Republic, Old Navy, Gap and Linens n Things.

The promotion comes during the second busiest shopping season of the year. Back-to-school and back-to-college spending topped $50 billion last year, according to the National Retail Federations 2006 Back-to-School and Back-to-College Consumer Intentions and Actions Surveys. Families spent an average of $527 on supplies for children in high school, and $1112 for incoming college freshmen.

Families can now get extra purchasing power from their back-to-school shopping, said Stefan Happ, vice president and general manager, American Express Gift Cards. American Express has partnered with four of the nations top retailers, Banana Republic, Old Navy, Gap and Linens n Things to offer American Express Gift Card customers greater flexibility when shopping for back-to-school clothing, school supplies, or much needed items for dorm rooms.

Shoppers can take advantage of this in-store promotion by visiting a participating location, purchasing any two American Express Gift Cards, completing a rebate form found in-store and mailing it to the address noted on the rebate form. Participating retailers include A&P, Albertsons, Carrs Food Store, CVS, Dominicks, Duane Reade, Eagle, Genuardis, Kings, Pak N Save, Pavilions, Randalls, Rite Aid, Safeway, Simon David, Tom Thumb, Vons, Wawa, and Winn Dixie.

This promotion is only valid with in-store purchases from August 1-September 30, 2007. Rebate forms for the Back-To-School Card are available at the point of purchase. All forms must be received by October 22, with a limit of two Back-To-School Cards issued per household. The Back-to-School Card is valid for purchases at Banana Republic, Old Navy, Gap and

Linens n Things for three months after the date of issue.

The American Express Gift Card can be redeemed at U.S. retailers and restaurants that accept American Express Cards. It lets the recipient choose from millions of things and experiences, making it a popular gift choice -- unlike store gift cards which work at one place, the American Express Gift Card can be used at millions of places. The Gift Card is available in denominations ranging from $25 to $500 and can be refunded if lost or stolen.

In addition to the American Express Gift Card, American Express offers themed Gift Cards, including Gift Cards Especially for Kids, Teens, Birthdays, Dining, Movie Lovers, and the Bride and Groom. All American Express Gift Cards come with special offers available at best-of-brand retailers, restaurants and merchants. For more information on American Express Gift Cards, visit http://www.americanexpress.com/gift.

About American Express

American Express is a leader in prepaid products. In addition to the 115-year old American Express Travelers Cheque - the preeminent brand welcomed worldwide - the Company issues other prepaid products including Cheques for Two, Gift Cards, Gift Cheques, and a range of corporate incentive prepaid products through American Express Incentive Services, a joint venture with Maritz Inc. For more information visit http://www.americanexpress.com.

American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, travel, financial planning, business services, insurance and international banking.

Terms, conditions and purchase/replacement fees apply to Gift Cards. Subject to applicable law, a monthly service fee of $2.00 is waived for the initial 12 months after purchase. A $5.95 replacement fee may apply if a Gift Card is lost or stolen. Not for use at car rental, cruise lines, casinos or ATMs. Offers are subject to change without notice.

Contacts:

American Express
Robert A. Sherman, 212-640-6221
or
M Booth & Associates
Kurt Rossler, 212-481-7000

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