SOURCE: The Clorox CompanyDESCRIPTION:
In Writer’s Guidebook, published in September 2014 by PR News, contributing authors offer perspectives on how to write effectively for various vehicles.
"21st Century Corporate Reporting: 8 Steps to Writing an Integrated Annual Report," by Kathryn Caulfield, describes an approach to writing an integrated annual report, which is an emerging best practice in corporate reporting. Below is an abbreviated version of the complete chapter.
The corporate annual report is undergoing its biggest transformation since, well, the dawn of corporate reporting. Today’s annual report must address the drive for greater transparency, investors’ increasing demands for a comprehensive view of value creation and a broad set of stakeholders’ interests in an organization’s performance and prospects over the longer term. For the publicly traded company, the integrated annual report is rapidly emerging as the reporting approach to address this evolving trend.
An integrated report is a concise communication of how an organization’s strategy, governance, performance and prospects lead to the creation of value over the short, medium and long term. Rather than simply summarizing information from other communications, such as financial statements and sustainability reports, an integrated report explicitly connects financial performance with other factors to communicate how value is created.
Where do you begin? Like most tasks, the answer lies in taking it step by step and making progress over time. With four years of experience, we’ve learned about the strengths and weaknesses of our report from the perspectives of various stakeholders, and we’ve refined the process into eight steps.
Read more on the Clorox CR Matters blog.
KEYWORDS: Media & Communications, Business & Trade, Integrated Reporting, clorox, 21st Century Corporate Reporting, 8 Steps to Writing an Integrated Annual Report, The Clorox Company