MONTREAL, QC --(Marketwired - February 24, 2015) - Liquid Nutrition Group Inc. (TSX VENTURE: LQD) (the "Corporation") is pleased to provide the following market update.
All major corporate strategic initiatives and product enhancements targeted early in 2014 have now been successfully implemented. For 2015, the company will be focussing its efforts on maximizing the return from its efforts in 2014.
The key milestone objectives that were achieved in 2014 are as follows:
-- All stores in Canada were converted to a completely new menu offering to
be 100% organic, plant-based, gluten-free and dairy-free.
-- Proprietary Strength plant-based protein powder and Daily Essentials
all-in-one- nutritional supplement developed and introduced in all
-- First US market development store in Beverly Hills, CA opened in
-- A leading US franchise sales and recruitment sales organization has been
engaged to market Liquid franchises in the USA with a minimum target of
30 new franchises per year.
-- Organic, cold pressed, High Pressure Pasteurization (HPP) juices
introduced in all stores.
-- Liquid Nutrition branded organic, carrageenan-free almond milk
introduced in all stores.
Most importantly, the company has implemented its new menu in which its drink and food offering is 100% organic, plant-based, gluten-free, and soy-free. This improvement not only satisfies the ever growing consumer demand for organic foods, and foods for people who are gluten intolerant, but it also uniquely positions Liquid Nutrition as the only National smoothie and juice franchise to offer exclusively an organic, plant-based, gluten-free, dairy-free, and soy-free drink and food offering in both Canada and the United States.
During the course of 2014, the company completed the development and introduction of its own Liquid Nutrition branded organic, carrageenan-free almond milk, which is the company's most consumed ingredient. This product is very unique in that it is entirely organic and made without carrageenan, a binding agent found in most almond beverages, and which recent medical research has found to have possible harmful effects on people's health. The Liquid Nutrition organic almond milk is used in the company's store made smoothies and acai bowls and it is also available for sale to the company's clients as a shelf stable, take home product.
Additionally, the company completed the implementation and introduction of its proprietary Liquid Nutrition Strength plant-based protein powder as well as its Liquid Nutrition Daily Essentials all-in-one, plant-based, greens, vitamins and protein nutritional supplement. Plant based protein has been found to offer more health benefits than whey protein, including more fibre, nutrients, and antioxidants which help to reduce inflammation.
In addition to its Strength protein and its Daily Essentials all-in-one nutritional supplement, Liquid Nutrition has converted all of the supplements, vitamins, and products that it sells in its stores to be Liquid Nutrition branded products. In addition to providing superior products and value to its customers, the company has also been able to offer improved margins for its franchisees.
Last but not least, in the product category, Liquid Nutrition has introduced in all of its stores in North America a comprehensive Cold Pressed Juice program. Liquid Nutrition's product offering is called the ABC's of Juicing. It consists of organic cold pressed juices which can be consumed on a daily basis as part of a healthy, daily diet or as 1, 3, or 5 day detoxification programs.
All of Liquid Nutrition's cold pressed juices are produced in the company's corporate juice facility and then put through a process called High Pressure Pasteurization (HPP). By means of using this innovative and revolutionary process, Liquid Nutrition is able to produce its cold pressed juices with a shelf life which is extended from 2 or 3 days to up to 30 days without touching the juice or reducing any of the nutritional characteristics of the juice. Liquid Nutrition's ABC's of Juicing is available in all Liquid Nutrition's stores in North America and in a variety of flavours.
With regards to franchise recruitment and development, Liquid Nutrition opened its first store in the United States in Beverly Hills, California this past November. Concurrent with the opening of this market development unit, the company has entered into an exclusive franchise sales and recruitment agreement with a highly experienced US franchise recruitment sales organization. The agreement is an annual agreement which can be renewed each year for the next five years provided that the company which we engaged sells a minimum of 30 franchised stores in the United States for each year of the five year agreement.
Chantal Chamandy, the company's President & CEO (but a Mom first!), stated the following: "We believe that Liquid Nutrition's unique position in the North American smoothie and juice franchise industry as one of the only companies to offer a food and beverage offering that is 100% organic, plant-based, gluten-free, dairy-free, and soy-free will serve as the catalyst to achieve the company's franchise sales objectives and to increase the sales of our current franchisees."
"But most importantly", added Chamandy, "we will continue to build upon and reinforce Liquid Nutrition's mission to share information and knowledge with our clients. The more our clients learn about each product, and the benefits that these products have on their well-being, the more it makes them to want to come to our stores.
Our stores are meant to serve as a hub of information and an important resource for each community neighbourhood that we serve. Knowledge is power, and knowledge is the key to being and becoming healthy, no matter how old you are. With the high rate of obesity and diabetes in children today, we also need to help parents teach themselves and their kids how to get on the right path to a healthy lifestyle as early as possible in life."
ABOUT LIQUID NUTRITION GROUP INC.
Liquid Nutrition Group Inc. (TSX VENTURE: LQD) is a growing, hybrid retailer of functional beverages, fresh pressed juices, vitamins and supplements. Liquid Nutrition is committed to building a global brand in the health and wellness industry by bringing its healthy and delicious product offering to communities around the world. There are currently 13 Liquid Nutrition stores opened and 3 stores under construction in Canada and the USA, as well as in the Bahamas and the Middle East. For store locations, business opportunities or more information, visit www.liquidnutrition.com.
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