Citizens Bank Kicks Off National Financial Literacy Month with $1 Million in Charitable Contributions and a Social Media Public Service Campaign

As consumers continue to express the need for help with their finances – only 18 percent of workers1 expect to be able to afford a comfortable retirement – Citizens Bank today marks the start of National Financial Literacy Month with the 2015 launch of its multi-faceted financial education program, Citizens Helping Citizens Manage Money.

Leveraging the financial expertise of its bankers and its partnerships with local nonprofits focused on financial education, the Citizens Helping Citizens Manage Money program this year includes $1 million in donations to 72 nonprofits and volunteer outreach by Citizens colleagues. Citizens also is undertaking a social media public service campaign, “Get Fin Lit Fit,” that will share financial tips on Facebook and Twitter for the duration of National Financial Literacy Month. By the end of 2015, Citizens Helping Citizens Manage Money is expected to improve the financial acumen of more than 100,000 Americans.

“Whether they want to better understand how direct deposit works or to be more confident they are properly managing their savings and investments for retirement, Citizens Bank customers ask us for our help and advice every day,” said Brad Conner, Vice Chairman and Head of Consumer Banking. “With Citizens Helping Citizens Manage Money, we are extending our financial expertise and support to the broader communities that we serve to help others improve their financial acumen, too.”

For additional information on Citizens Helping Citizens Manage Money as well as practical financial tips, calculators and other tools to help consumers, visit Citizens’ website.

Citizens Helping Citizens Manage Money is part of the bank’s broader Citizens Helping Citizens program, which addresses five key areas: hunger, housing, economic development, financial education and volunteerism.

About Citizens Financial Group, Inc.

Citizens Financial Group Inc. is one of the nation’s oldest and largest financial institutions, with $132.9 billion in assets as of December 31, 2014. Headquartered in Providence, Rhode Island, the company offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Consumer Banking helps its retail customers “bank better” with mobile and online banking, a 24/7 customer contact center and the convenience of approximately 3,200 ATMs and approximately 1,200 Citizens Bank and Charter One branches in 11 states in the New England, Mid-Atlantic and Midwest regions. Citizens also provides mortgage lending, auto lending, student lending and commercial banking services in selective markets nationwide. Citizens Commercial Banking offers corporate, institutional and not-for-profit clients a full range of wholesale banking products and services including lending and deposits, capital markets, treasury services, foreign exchange and interest hedging, leasing and asset finance, specialty finance and trade finance. Citizens operates via subsidiaries Citizens Bank, N.A., and Citizens Bank of Pennsylvania. Additional information about Citizens and its full line of products and services can be found at


1 2014 Retirement Confidence Survey, Employee Benefit Research Institute and Greenwald & Associates.


Citizens Financial Group Inc.
Lauren DiGeronimo, 781-471-1454

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