To Win Over Voters, Politicians Can Learn From Online Marketers

 Another political season is on the horizon and a relatively large field of candidates will be vying for the hearts, and sometimes the minds, of eligible voters. That means we will hear a number of slogans, sound bites and other messaging efforts to sway our allegiance. Politicians rely on certain techniques to craft these messages. Basically, they try to use to their advantage words that… Read More
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