With even well-employed Americans struggling to manage their debt and plan for retirement and unexpected near-term expenses1, Citizens Bank today marks the start of National Financial Literacy Month with the 2016 launch of its multi-faceted financial education program, Citizens Helping Citizens Manage Money.
Leveraging the financial expertise of its bankers and its partnerships with local nonprofits focused on financial education, the Citizens Helping Citizens Manage Money program this year includes $1.3 million in donations to 77 nonprofits and volunteer outreach by more than 400 trained Citizens colleagues. Citizens will also be sharing financial tips on Facebook and Twitter for the duration of National Financial Literacy Month, as well as ongoing financial advice from Citizens’ colleagues on YouTube. By the end of 2016, Citizens Helping Citizens Manage Money is expected to improve the financial acumen of more than 220,000 Americans seeking a better understanding of financial topics ranging from the basics of checking accounts to the intricacies of household budgeting and long-term financial planning.
“We are helping our consumers bank better by improving their financial literacy. Learning how to manage money is the first step individuals can take in achieving their financial goals,” said Barbara Cottam, Head of Corporate Affairs for Citizens Bank. “With Citizens Helping Citizens Manage Money, we have the resources to give our fellow citizens the confidence and tools they need to budget, save, invest and be fiscally healthy.”
Citizens Helping Citizens Manage Money is part of the bank’s broader Citizens Helping Citizens program, which addresses five key areas: hunger, housing, economic development, financial education and volunteerism.
For additional information on Citizens Helping Citizens Manage Money as well as practical financial tips, calculators and other tools to help consumers, visit Citizens’ website.
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $138.2 billion in assets as of December 31, 2015. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle‐market companies, large corporations and institutions. In Consumer Banking, Citizens helps its retail customers “bank better” with mobile and online banking and the convenience of approximately 3,200 ATMs and approximately 1,200 Citizens Bank branches in 11 states in the New England, Mid‐Atlantic and Midwest regions. Citizens also provides mortgage lending, auto lending, student lending and commercial banking services in select markets nationwide. In Commercial Banking, Citizens offers corporate, institutional and not‐for‐profit clients a full range of wholesale banking products and services including lending and deposits, capital markets, treasury services, foreign exchange and interest hedging, leasing and asset finance, specialty finance and trade finance. Citizens operates through its subsidiaries Citizens Bank, N.A., and Citizens Bank of Pennsylvania as Citizens Bank, Citizens Commercial Banking and Citizens One. Additional information about Citizens and its full line of products and services can be found at www.citizensbank.com.
1 2015 PWC Employee Financial Wellness Survey. https://www.pwc.com/us/en/private-company-services/publications/assets/pwc-employee-financial-wellness-survey-2015.pdf
Lauren DiGeronimo, 781-471-1454