Behind Blue Apron's Drastically Lower IPO Price
June 29, 2017 at 11:16 AM EDT
Blue Apron slashed its share price expectations just a day ahead of its IPO, going from the $15 to $17 range all the way down to the $10 to $11 range. The move drastically devalues the company at an inopportune time. Shah Gilani sheds light on the meal-kit delivery company's troubled business model. Tags: Blue Apron IPO To get full access to all Money Morning content, click here About Money Morning: Money Morning gives you access to a team of ten market experts with more than 250 years of combined investing experience – for free . Our experts – who have appeared on FOXBusiness, CNBC, NPR, and BloombergTV – deliver daily investing tips and stock picks, provide analysis with actions to take, and answer your biggest market questions. Our goal is to help our millions of e-newsletter subscribers and Moneymorning.com visitors become smarter, more confident investors. Disclaimer: © 2017 Money Morning and Money Map Press. All Rights Reserved. Protected by copyright of the United States and international treaties. Any reproduction, copying, or redistribution (electronic or otherwise, including the world wide web), of content from this webpage, in whole or in part, is strictly prohibited without the express written permission of Money Morning. 16 W. Madison St. Baltimore, MD, 21201. The post Behind Blue Apron's Drastically Lower IPO Price appeared first on Money Morning - We Make Investing Profitable .