Introducing Bensly: Premium Men's Apparel in Its Purest Form

Responsibly-Sourced Luxury Men's Tees, Boxer Briefs, and Sweats Launch on Kickstarter

LOS ANGELES, Calif. - August 1, 2017 - (

Bensly launches a first of its caliber line of responsibly-sourced luxury apparel for men. Fusing eco-friendly textiles with premium cut and design, Bensly is introducing its high-performance Tencel® fitted tees and boxer briefs, as well as Pima cotton hoodies, joggers, and shorts via Kickstarter on August 1. Individuals will have the opportunity to gain a first look at the brand and may select from a bevy of early discount options and bundles.

"We are thrilled to officially share Bensly with the Kickstarter community," says Miguel Madrid, founder of Bensly. "In building this brand, we have truly sought to fulfill the epitome of quality in every aspect. It wasn't enough that our fabrics be sustainably-sourced and responsibly manufactured (though it was at the top of our list); our garments also needed to exhibit an impeccable fit and long-lasting comfort. For instance, our Elite Series Tencel introduces a fabric that is softer than silk, more breathable than linen, and more absorbent than cotton. Crafted from the Eucalyptus tree through a patented closed-loop system that recycles all solvents, its eco-friendliness and performance are second to none."

To start, Bensly will be launching several luxury menswear products from its Elite Series and Core Series lines, including:

·       The Elite Series Fitted Tee, a.k.a. "the world’s best fitting men's t-shirt." Featuring ProTailor™ design, this luxury men's t-shirt masters the custom contoured look with handstitched back darts, smooth tapered sleeves, and the brand's signature collar-cut rib design for enhanced freedom of movement. The Tencel fabric provides superior comfort, a naturally anti-microbial environment and high wrinkle resistance with a luxurious and heavy drape.

·       The Elite Series Boxer Briefs. These ultra-breathable, silk-like boxer briefs are just as luxurious as they are functional. Bensly's Tencel material delivers natural moisture-wicking to keep odor-causing bacteria at bay and cools the skin, while its innovative fulcrum cut prevents ride-up, keeping men adjustment-free from the yoga studio to the office.

·       The Core Series Hooded Sweater, Jogger Sweatpants, and Shorts. Made from eco-friendly Pima cotton, Bensly's Core Series line leverages the only cotton capable of growing in desert conditions, requiring a fraction of the water needed to produce more common cotton varieties. Additionally, Pima cotton is the more comfortable and long-lasting cotton, thus ensuring Bensly's meticulously designed garments maintain their premium fit wear after wear.

"Bensly was created with the modern gentleman in mind. We’ve finally made it possible for a man to indulge in the more luxurious things in life, without compromising his social and ecological ethics in the process," says Madrid. "From the materials sourced to the factories and designers that are engineering and hand-stitching our products, we've endeavored to be completely transparent in our processes, and we couldn’t be prouder."

Bensly's Elite Series Boxer Briefs are made in Guangzhou, while the Elite Series Tees and the entire lineup of Core Series Sweats are made in Los Angeles, California.

To reserve early discount pricing and exclusive product bundles from Bensly, visit


About Bensly

Founded in 2015, Bensly is a natural evolution into responsibly-sourced luxury apparel for the modern gentlemen. Offering a first of its caliber line of premium Tencel boxer briefs, fitted tees, and Pima cotton sweats, Bensly masterfully blends sustainability, comfort, and design like never before. Through use of its environmentally-friendly textiles, not only is Bensly dedicated to reducing its impact, but also to improving apparel breathability and fit. Each garment is engineered and handstitched by trusted and responsible factories in Zhejiang, Guangzhou, and Los Angeles. For the first time, men can expect consciously-made luxury apparel that is softer than silk, more breathable than linen, and more absorbent than cotton.

For more information, please visit

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