Ralph Lauren (NYSE:RL) and the United States Olympic Committee (USOC) today unveiled the opening ceremony parade uniforms for the 2018 U.S. Olympic and Paralympic Teams, introducing a unique wearable heat concept, seamlessly integrating fashion and the latest in apparel innovation.
Continuing to explore wearable technology, Ralph Lauren’s limited-edition opening ceremony parka and limited-edition closing ceremony bomber jacket include a streamlined heating component, designed with the intent to keep Team USA’s athletes warm in PyeongChang’s cold temperatures.
“Ralph Lauren is excited by the convergence of fashion and function, and we are committed to supporting Team USA athletes by outfitting them with the latest innovative technology. We’re proud that we’ve worked so closely with the athletes, as well as the U.S. Olympic Committee, to keep evolving and improving,” said David Lauren, chief innovation officer. “The uniform celebrates the American spirit, with iconic pieces updated with modern details and technical fabrications.”
In a process developed exclusively for Ralph Lauren, the heating system is made from electronic printed conductive inks, printed in the shape of an American flag in carbon and silver ink and bonded to the interior of the jackets. The printed conductive inks are flexible and stretchable, and connect to a battery pack with three settings. With water-repellent properties and featuring 11 hours of heating time at full charge and immediate heat, the jackets are truly functional pieces for America’s brightest athletes.
Polo Ralph Lauren’s 2018 Team USA opening ceremony uniform is made in the United States and combines traditional American references refreshed with modern touches and techniques, interpreted in an all-American color palette. The look includes a heated red, white, and blue down parka, a slim jean with moto-inspired seaming, and a patriotic intarsia-knit wool sweater. Accessories include a navy wool ski hat, a USA-themed classic navy bandanna, a leather belt, brown suede explorer gloves with fringe and hand-beading, and brown suede mountaineering boots with red laces.
“Ralph Lauren has effortlessly woven style and functionality into the opening ceremony uniform for the 2018 U.S. Olympic and Paralympic Teams. The revolutionary design will keep American athletes warm as they proudly walk through PyeongChang Olympic Stadium during the Opening Ceremony,” said Lisa Baird, USOC chief marketing officer.
To help ensure the success of Team USA in this year’s Games and beyond, Ralph Lauren will launch the “Heat the Way for Team USA” social media campaign. For every post liked on Instagram, Twitter, or Facebook using #HeatTheWayForTeamUSA from January 22, 2018, to January 24, 2018, Ralph Lauren Corporation will donate $1 (up to a maximum of $100,000) to the USOC.
About Ralph Lauren Corporation
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products in four categories: apparel, home, accessories, and fragrance. For 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. The company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps, and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. For more information, go to Investor.RalphLauren.com.
About the USOC
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering, and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American, and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country.
For more information, visit TeamUSA.org.
Ralph Lauren Corporation
Lindsay Knoll, 212-650-4401