Volition Beauty's New Product: Hibiscus Unspottable Correcting Oil



SAN FRANCISCO - January 14, 2020 - (Newswire.com)

Volition Beauty partnered with an everyday-woman Innovator, Kim, to launch Hibiscus Unspottable Correcting Oil. This facial treatment oil minimizes the appearance of hyperpigmentation, dark spots, and discoloration due to the hibiscus flower's naturally-occurring acids.

Kim, a sales director, is a long-time clean beauty advocate. Her need for clean beauty products was inspired by her late mother's health issues which she believed could have been caused by using beauty products with dubious ingredients. Kim wanted to make sure that whatever was put on her body would not have long term health consequences and she, therefore, made the switch to clean beauty ever since. Kim's skin suffers from hyperpigmentation so she researched on the Internet for answers and found third-party evidence indicating that the hibiscus flower could visibly correct dark spots. Kim concocted her own DIY oil and saw visible improvements, so she sent her 'before and after' photos to Volition Beauty which triggered the crowdsourced, community-driven campaign for the Hibiscus Unspottable Correcting Oil.

Together, Kim and Volition Beauty developed the Hibiscus Unspottable Correcting Oil to minimize the appearance of hyperpigmentation, dark spots, and discoloration. Formulated with 11 natural oils and botanical extracts, this non-greasy treatment oil soothes and visibly brightens skin as it corrects and hydrates for even-looking skin. It's your new must-have oil to help with one of the trickiest skincare concerns.

From Kim: "What we put on our body is just as important as what we put in our body. Women, men and children should be able to feel confident that what they put on their body, face or head will not (potentially) have long term health complications. My mother who died of early-onset Alzheimer's is the inspiration behind my formulations/ideas. Volition Beauty has offered a platform where individually, as innovators, we can dream and create. Collectively, as a community, we can bring these dreams and ideas to life. Working with the team as Volition Beauty has been exciting, inspiring and an experience that has allowed me to pursue a dream and passion."

Product details:

  • Price: US $49 / CAN $65
  • Size: 35ml / 1.1 oz
  • Availability: Volitionbeauty.com, Sephora.com, Sephora.ca, and select Sephora US stores​
  • Key benefits: Minimizes dark spots, soothes, brightens
  • Main ingredients: Hibiscus oil, Licorice Root extract, Sea Buckthorn oil, Spikenard Flower extract.​

About Volition

Volition is an outside-in beauty company that doesn't contrive consumer needs. They inventively bring them to life and selectively solicit ideas from consumers. Then, competitively evaluate them with the beauty community at large. The most ingenious and in demand products for the most authentic needs. Innovated by you. Judged by you. Made by us. Intended for all.

Media contact: Emily Saulnier | esaulnier@volitionbeauty.com

For more info visit www.volitionbeauty.com | @volitionbeauty


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