REELY Partners With Palm Beach Atlantic University to Boost Digital Content Strategy

AI platform will enable PBA to automate real-time clips, highlights and condensed games from live-streaming videos.

SANTA MONICA, Calif. - March 11, 2020 - (

REELY has reached an agreement with Palm Beach Atlantic University to become their official provider of real-time clips, highlights and condensed games. The creation and distribution of short-form content through this partnership will empower the university to provide fans with dynamic content faster than ever before. This news is the latest in a string of REELY partnerships at the collegiate level including the NJCAA, NAIA, PrestoSports and the Missouri Valley Conference.

The REELY platform uses proprietary computer vision-based highlight detection to make creating and sharing videos easier than ever before. Content is automatically created in an instant and can be shared across social channels and team websites with a single click.

"Our partnership with REELY has allowed us to quickly and efficiently turn our student-led broadcasts into instant highlights," said TJ Budd, Assistant Athletic Director for Communications at Palm Beach Atlantic University. "The future is here with REELY's AI technology and their ability to turn our live game action into immediate shareable content. Our staff saves hours each week from cutting highlights and can focus on other ways to cover our programs."

In the past eight months, REELY has added over 100 college teams to its rapidly expanding customer list. The AI-based platform works across a broad range of field and court sports including basketball, football, soccer, baseball, softball, volleyball, lacrosse and hockey.

‚Äč"Our customers want to reach fans by showcasing the amazing moments from their student athletes," said Ian Stephens, CMO and Co-Founder of REELY. "There is an unprecedented demand for short-form content but creating that content is costly and time-intensive. With our platform, customers can easily curate and share the best highlights from multiple simultaneous events in real-time - effectively giving one person the power of a professional editing team."


Palm Beach Atlantic University is an NCAA Division II and Sunshine State Conference member, boasting 18 varsity intercollegiate athletic programs. Located in beautiful downtown West Palm Beach, Fla., the Sailfish call the 78-acre Marshall and Vera Lea Rinker Athletic Campus their athletic home with the University's main campus located on the Intercoastal waterway. PBA is a private Christian university founded in 1968 focusing on a liberal arts education.


REELY's mission is to empower content owners to build stronger brands by enhancing fan engagement with clips, highlights, and condensed games. Core to the REELY ecosystem is a proprietary artificial intelligence-based platform that leverages computer vision and machine learning to automatically clip, tags, rank and distribute short-form content in real-time. The platform supports both traditional sports and eSports for a growing list of global clients.

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