NEW YORK - July 22, 2020 - (Newswire.com)
Brooklyn-based tech startup “Neighborhood” has launched, aiming to bring the classic local commercial into the digital age. Founded by veteran of the New York ad scene Peter Wagoner, Neighborhood brings the high-tech features of modern digital advertising to main street brick-and-mortar shops across the country.
Technologies such as hyper-local targeting and intent-based marketing have become mainstays of digital advertising. Anyone who has ever watched a YouTube commercial and thought “How did they know I was just looking for that?” has seen these technologies at work. But for those without the time or budget to master these high-tech skills, these technologies have served to widen the divide between the businesses that build our computers and the ones that build our towns.
“We’re not doing anything big brands aren’t doing,” says founder Wagoner. “We’re just making it easier for brands without million-dollar ad budgets to take advantage of them.”
He went on to emphasize, “Talk to any of my colleagues and they won’t be surprised at what we’re doing. They’d just be surprised who we’re doing it for.”
The process of creating and running a commercial has historically been an elusive one, drawing on insider knowledge to hire an advertising agency, production company and, at times, several specialist media companies. It’s no wonder so many small businesses have shied away from the act.
But Wagoner says the solution to that is automation. “Automation is making everything in our lives easier, nicer, and more accessible. Why not running a commercial?” The company has identified reusable patterns for the creative, production, and media portions of running a commercial on YouTube. All of which get smarter with each ad they run.
Neighborhood is starting with the six-second commercials everyone would recognize as running before videos online. Each one ends with a mention of the neighborhood each business is in – which Wagoner says was the inspiration for the tech startup’s name.
“There has never been a more important time to directly connect with consumers in your community,” says Wagoner. “At the end of the day, that’s what our economy is built on. Thousands and thousands of neighborhoods.”
More information about the startup can be found at www.TryNeighborhood.com.
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Original Source: Tech Startup 'Neighborhood' Aims to Take on the Local Commercial