Don’t know what you’re in the mood to watch? Netflix’s new “Shuffle” feature could help. The company confirms it’s currently testing a feature that puts a big button labeled “Shuffle Play” right on the Netflix home screen, beneath your user profile icon. When pressed, Netflix will randomly play content it thinks you’ll like. This could be a movie or show you’re currently watching, something you’ve saved to your list, or a title that’s similar to something you’ve already watched, the company says.
The new button is currently showing up on the Netflix app for TV devices, much to many users’ surprise. Some users thought the addition could be fun or useful, while others just seem confused.
— Turner Levison (@TurnerLevison) August 18, 2020
Whoa whoa what is this cool “shuffle play” feature on Netflix?!? It’s amazing and helpful for my indecisive self
— Melissa Nathan (@mnathannn) August 18, 2020
why the fuck does netflix have a shuffle play option lmfaoooo
— angel (@stylesperiodt) August 18, 2020
My TV has a Netflix shuffle play option. The definition of chaotic evil.
— KD (@kgdobs) August 11, 2020
Why does my Netflix have a ‘shuffle play’ option? Who would ever use this and why?
— Siphokazi Kayana (@SiphokaziKayana) August 13, 2020
Skskskdjdjsj Netflix has a shuffle play option now. And it played Modern Family from the start. Bitch fuckoff I watched all 9 seasons back in 2018 already
— 𝖘𝖑𝖆𝖘𝖍𝖊𝖗⋆ (@ThatOnePoes) August 18, 2020
The company tells TechCrunch the idea behind the feature is to help its members quickly and easily find content that’s tailored to their tastes. This is a challenge Netflix has addressed over the years through a variety of features and tests, like screensavers on its TV apps, pre-roll videos, and even promotional content showcased on the home screen. Ultimately, the company wants the experience of using Netflix to feel more like watching traditional TV — meaning you can just turn it on and something starts playing. (Of course, that’s also what gave us the annoying auto-playing feature, which Netflix finally allowed users to disable with an update earlier this year.)
The new “Shuffle Play” button is the latest in a long series of tests where Netflix has tried to make a shuffle concept work. Last year, for example, Netflix tried out a shuffle mode that let you click on a popular show to start playing a random episode. This may have worked well when users wanted to play a random episode of their default pick, like the “The Office” or “Friends,” but Netflix is losing the former in 2021 and it has already lost the latter.
More recently, some Netflix users discovered a shuffle option called “Play Something” in their TV app’s sidebar navigation. (See below)
Lol Netflix now has a “shuffle” button. This is something I needed that I didn’t even know I need. pic.twitter.com/JEEsF65Bc0
— Chaby Digital (@Chabz_Classic) July 14, 2020
Netflix confirmed these are all variations on the general “shuffle mode” concept, which it’s been trying out across surfaces, including what it calls the “profile gate,” as well as the side menu and the main screen. Currently, the “Shuffle Play” button on the profile screen is the only test that’s still underway, we’re told.
The company said it started to roll out the new test to members worldwide last month and only on TV devices. Netflix has yet to make a decision about if or when it will launch a shuffle feature publicly, as it needs to first collect feedback from each different test and compare the results.