Originally Posted On: https://b-hanafy-ltd.com/influencer-marketing/
One tweet, post or a mention of your brand by the right social media influencer can do wonders for you!
Influencer marketing is when companies partner with popular social media figures to promote their brands. In today’s day and age, social media influencers have become celebrities in their own right with thousands and sometimes even millions of followers.
Their advice and opinions matter to their fans and they have become a constant source of inspiration. Be it a person traveling all over the world telling us about their experiences or someone cooking a meal at home.
Today’s customers are educated and experienced. They do not easily trust every ad they see and most users simply ignore them. On the other hand, there is so much competition and noise that it is difficult and very expensive to get your message across.
Research shows that most online users trust influencers far more than brands. Surprisingly, 92% of online users would rather trust a user-generated post than a traditional celebrity.
The advertising game has completely changed and if done well, your brand can get a lot of exposure with very little effort.
Compared to traditional online marketing, influencers cost less and help us reach a very targeted demographic. There are several scenarios where we can help you get the most bang for your buck!
Maybe you are selling shoes and you want to target active men and women aged 25-35, living in France. Not a problem – with a proper strategy, we can help you partner with the right influencers, manage the contract and build the right message they can share with their audience.
Within days, your brand can reach tens of thousands of people and you see your sales Skye rocket.
Maybe you are
selling a gluten-free dough for pizza lovers. You want to sell it in the local Los Angeles area to stay-at-home mums who cook regularly.
We will find the right local female influencers and can even arrange for them to use your sample
on their vlog, posts, etc.
Within days, you can expect the message to reach mums across the Los Angeles County area and within weeks, your brand can be the talk of the town.
Don’t get us wrong, nothing comes free and each influencer will have a different way of working with brands. Our job is to ensure that we make the process easy, simple and quick for our partners and ensure all KPIs are met.
To understand how we can help build your brand and manage influencer marketing relations get in touch now.