TIDAL Launches 'TIDAL Connect,' First HiFi Casting Technology

New casting technology offers BluOS users additional ways to control music on connected devices directly from the TIDAL app

TORONTO - October 20, 2020 - (Newswire.com)

​​​​BluOS™, the premium multi-room music management platform by Lenbrook International, is among a carefully chosen group of launch partners for TIDAL’s new TIDAL Connect technology. Following a software update on Oct. 20, 2020, BluOS Enabled ​players from NAD Electronics, Bluesound, DALI Loudspeakers, and Monitor Audio, will be able to access TIDAL Connect’s first and only HiFi casting technology from a music streaming service, which allows users to stream music directly to connected devices in lossless audio quality, and with the touch of a button.

“Our goal is to connect customers with the music they love,” says Andrew Haines, BluOS Product Manager. “We are excited to offer BluOS customers the opportunity to be amongst the first in the world to access TIDAL Connect, which gives them a quick-access way to enjoy lossless music streaming.”

For the first time ever, BluOS customers who are subscribers to TIDAL’s HiFi tier can now enjoy uninterrupted playback of their favorite albums or tracks in their preferred quality on their preferred devices, with TIDAL app functioning as a controller. Available to TIDAL Premium members as well, users can open the “Now Playing,” screen while playing a song, click on the device selector on the bottom left, and choose the TIDAL Connect-enabled device for playback.

BluOS customers will still require the BluOS Controller app for advanced controls like player grouping and listening preferences. As well, TIDAL will continue work as before, with direct browsing, search, and playlist creation natively inside BluOS Controller.

Lior Tibon, TIDAL COO, said, “TIDAL consistently looks for opportunities to normalize and elevate the HiFi listening experience, with its chief aims being uncompromised high-fidelity sound and seamless access to entertainment. TIDAL Connect offers HiFi members another route to discovery, making it easier to control music on a preferred device and motivating users to use TIDAL as intended, wherever and whenever.”

TIDAL Connect is also the only casting technology to feature support for the extended audio formats available through TIDAL HiFi, including Master Quality Audio (MQA) and Dolby Atmos. MQA delivers master quality sound as the artist intended it, and Dolby Atmos provides listeners with breakthrough immersive audio experiences through spatialized, object-based audio. 

TIDAL also offers music lovers unlimited access to its extensive catalog of over 60 million tracks across all genres, thousands of expertly curated playlists by TIDAL’s seasoned editorial team and endless artist radio stations. With “HiFi Albums For You” and “New HiFi Tracks For You,” TIDAL curates playlists based on user listening patterns so HiFi members can listen to the latest releases in the best quality available. Immediately upon creating an account, members will receive a personalized “Welcome Mix” featuring music from their favorite artists and inspiring new music discovery.

For more information on how to connect, visit TIDAL.com/Connect.

ABOUT TIDAL

TIDAL is an artist-owned global music and entertainment platform that brings artists and fans closer together through unique original content and exclusive events. Available in 56 countries, the streaming service has more than 60 million songs and 250,000 high-quality videos in its catalog along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via TIDAL Rising. With the commitment of its owners to create a more sustainable model for the music industry, TIDAL is available in premium and HiFi tiers — recordings which include Master Quality Authenticated (MQA), Sony’s 360 Reality Audio recordings, and Dolby Atmos Music.

ABOUT BLUOS

BluOS™ is a premium multi-room audio ecosystem that manages stored and cloud music sources and playback, with support for high-resolution audio streams up to 24/192. Adopted by some of the most renowned HiFi audio brands and integrated with numerous smart home and voice control systems, BluOS allows for interoperability among enabled devices across brands for maximum versatility and use cases. Integrations with popular streaming music services like TIDAL, Spotify, and Deezer, as well as featuring support for FLAC, WAV, MQA, and other high-resolution formats and codecs, BluOS offers virtually unlimited access to music of all genres for any occasion. Made up of an operating system and a control application for smartphones, tablets, and PC desktops, BluOS is the ultimate choice for the modern audiophile.

ABOUT LENBROOK INTERNATIONAL

Lenbrook International, a subsidiary of the Lenbrook Group of Companies, is the owner and manufacturer of award-winning brands for home audio and residential install applications. Its full suite of products from NAD Electronics, PSB Speakers, Bluesound wireless multi-room players, and Bluesound Professional commercial audio, are distributed in over 80 countries, while its BluOS hi-res distributed audio platform continues to be adopted by some of the world’s leading premium audio brands.

CONTACTS

Corporate Contact

Mark Stone
Marketing, Lenbrook International
mstone@lenbrook.com

US Media Relations

Peter Hoagland
PR Consultant
peter@hoagland.us

UK Media Relations

Steve Dalton
PR Consultant
steve@olexcommunications.co.uk


Related Links
TIDAL Connect Website
BluOS Website



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Original Source: TIDAL Launches 'TIDAL Connect,' First HiFi Casting Technology
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