FOR IMMEDIATE RELEASE
Los Angeles, CA, October 23, 2020 – In a year of speed bumps and uncertainty, The GCMG Agency (Global Consulting and Marketing Group, LLC) has embraced this precarious landscape and spearheaded a social media and digital marketing paradigm shift with their staff, clients and partnerships that challenges the traditional agency model.
Although a relatively new name in the agency world, The GCMG Agency is a spinoff of sister company, Global Management Partners (GMP), a globally renowned retail consulting firm whose client portfolio includes dozens of celebrity and recognized brands across all consumer product categories. The marketing team at GMP noticed a white space in retail-focused social media and digital marketing, and thus The GCMG Agency was born. Check it out here!
Three years after its inception, The GCMG Agency has grown into a full-service digital agency, opened brand new offices, and amassed an impressive client roster and activation portfolio. But more notably, they have challenged the traditional agency model, and with their retail and brick & mortar expertise extracted from their sister company, created a proprietary, retail-centric, and sales first strategy that is ingrained into each of their clients’ programs. You can learn more here.
“We were frustrated watching our clients work with great marketing agencies but have the campaigns’ performance fall short because of the disconnect between the agency and the retailer,” says Brad Hendrickson, Executive Director and Co-Founder of The GCMG Agency. “We knew there was a solution, and our relationships at the retailer level was where we needed to start.”
Learning from these relationships, The GCMG Agency understands what is meaningful to retailers, which is not always as obvious as it seems says Jordyn Ladell, Director of Social Media. “We are focused on the standard KPIs that all marketing agencies use, but we take it a level deeper and measure these against what our clients’ retail buyers, marketing, and category managers are expecting. This ensures long-lasting retail relationships, not to mention successful marketing activations that generate sales, not just eyeballs.”
The GCMG Agency is not slowing down during these challenging times and encourages not only their clients, but all brands to double down on their digital marketing strategies. When asked about how the agency is navigating retail during the pandemic, McKenna Jacobson, Director of Marketing & Strategy said, “The retail landscape is unclear no doubt, but the one obvious change is we are evolving into a digital world where engaging content and clear brand communication to the customer is paramount.”
The GCMG Agency is a full-service, retail-centric, social media, creative and digital marketing agency. Consisting of industry-leading and award-winning marketers, creatives, and strategists, the team works collectively to create one of a kind social media, content, and digital marketing activations that support long-term client partnerships and success. The GCMG Agency has pioneered marketing trends and strategies that have transformed the way brands approach social media and digital marketing at major retail and e-commerce. For more information, visit www.gcmgagency.com or submit a contact form: https://www.gcmgagency.com/workwithus
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