Tray.io, whose General Automation Platform gives Citizen Automators in any business role the power to build enterprise-class integrations and automations themselves in a low-code environment, today announced that Deborah Silberman joined as VP of Global Business Operations and Brian Mes joined as VP of Sales Engineering. Silberman brings nearly 20 years of extensive knowledge about revenue operations, forecasting, and pipeline management. Mes joins the company with over 15 years of experience in leading technical sales enablement across the entire sales cycle at some of the industry’s most successful and fast-growing SaaS vendors. Tray.io’s newest hires will help the company continue to lead the low-code automation movement to empower business users across the organization to do more, faster.
“Tray.io’s low-code automation platform is instrumental in enabling more agile and efficient revenue processes, crucial for RevOps teams to succeed in an uncertain economy,” said Silberman. “Tray.io is in a unique position to empower revenue organizations around the world to do more, faster, to meet and exceed their business objectives.”
Prior to joining Tray.io, Silberman led sales operations at leading technology ISVs including MobileIron (NASDAQ: MOBL) and most recently at Coupa Software (NASDAQ: COUP) where, as VP of Global Sales Operations, she worked cross-functionally with other departments to improve overall Quote-to-Cash processes and implemented the sales team’s stage methodology and forecasting via automation to quadruple the company’s ARR in four years. At Tray.io, Silberman will be responsible for leading the company’s global revenue and business operations team.
“What drew me to join the fantastic team at Tray.io is how the company is transforming the way SaaS companies work by putting the power to integrate software and automate workflows directly into the hands of business users,” said Mes. “By democratizing technologies that were traditionally overseen and used by IT departments, users of all types across an organization can contribute to overall efficiency, grow revenue, and help their businesses scale.”
Most recently, Mes led the sales engineering organization at Pendo.io as its VP of Sales Engineering, where he helped the company build its valuation. He also headed solution consulting and regional sales at Zendesk (NYSE: ZEN) and contributed to increasing that company’s valuation from $28M to $430M in five years. He will lead Tray.io’s sales engineering practice in partnership with its sales organization.
“Deborah and Brian each bring a highly successful track record in building cloud-based businesses through the lens of their particular expertise,” said Rich Waldron, CEO and co-founder of Tray.io. “Deborah is an enthusiastic, strategic visionary who is hands-on in her approach to operations. Brian is a creative problem-solver with deep insight in bringing software products to market. We’re thrilled to welcome such experienced leaders to our team.”
Silberman and Mes join Tray.io on the heels of breakthrough momentum for the company including:
- Recognized as Leader by Nucleus Research in its latest 2020 iPaaS report
- Debuting on the Gartner EiPaaS 2020 Magic Quadrant Report
- Recognized by G2 Crowd as a the Fall 2020 Leader in iPaaS
At Tray.io, we believe that any organization can and should automate. With the Tray Platform, citizen automators throughout organizations can easily automate complex processes through a powerful, flexible platform, and can connect their entire cloud stack thanks to APIs. Today, businesses such as Intercom, Segment, and Outreach rely on Tray.io to connect, process, and automate data between the tools they use every day.
Bhava Communications for Tray.io
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