American Express In-Store Promotion Offers Free Spring Fling Card with Gift Card Purchase

Shoppers hitting the stores for dads and grads can reap rewards on their entertainment purchases this spring. American Express today introduced an in-store promotion enabling shoppers to receive a free Spring Fling Card worth $25 from American Express Incentive Services when they purchase two American Express Gift Cards of any value at select drug stores and supermarkets, and at American Express Travel Service offices, through June 30, 2008.

The American Express® Gift Card can be purchased nationwide at thousands of drug stores and supermarkets in denominations ranging from $25 to $100, and is accepted at U.S. retailers and restaurants where American Express Cards are welcome.

The American Express Spring Fling Card can be redeemed for three months after the date of issue at U.S. locations of participating entertainment retailers: Best Buy, Borders, Fandango and SpaFinder.

With Fathers Day and graduation season coming up, shoppers are going to be running fast to keep up with gift giving needs, said Stefan Happ, general manager, American Express Gift Cards. With our Spring Fling Card, we are offering American Express Gift Card customers something extra for them -- little escapes like a Spa day, favorite film or favorite book.

Shoppers can take advantage of this promotion by purchasing any two American Express Gift Cards or themed Gift Cards at American Express Travel Service offices and at participating retailers, completing a rebate form found at the in-store display and mailing it to the address noted on the rebate form. All rebate forms must be received by July 22, 2008, with a limit of two Spring Fling Cards per household. Participating retailers include: CVS, Walgreens, Safeway, Kroger, Rite Aid, Ahold, Albertsons / Supervalu, A&P, Wawa, Winn Dixie, Longs Drugs, Stater Brothers, Pathmark, Shop Rite / Wakefern, Bi-Lo, Wegmans, AAFES, King Kullen, Kings, Quick Chek, Price Chopper, Raleys, Lowes, Harmons, Bashas, and Big Y.

The American Express Gift Card is available for purchase nationwide at more than 70,000 locations, including supermarket and drug store chains, shopping malls, banks, American Express Travel Service offices, and online at www.americanexpress.com/gift. Denominations up to $500 are available.

In addition to the American Express Gift Card, American Express offers themed Gift Cards, including Gift Cards Especially(SM) for Kids, Teens, Birthdays, Dining, Movie Lovers, and the Bride and Groom. All American Express Gift Cards come with special offers available at best-of-brand retailers, restaurants and merchants, and can be refunded if lost or stolen. For more information about American Express Gift Cards, visit www.americanexpress.com/gift.

About American Express

American Express Company (www.americanexpress.com) is a diversified worldwide travel, financial and network services company founded in 1850.

American Express is a leader in prepaid products. In addition to the 117-year old American Express Travelers Cheque - the preeminent brand welcomed worldwide - the Company issues other prepaid products including Cheques for Two, Gift Cards, Gift Cheques, and a range of corporate incentive prepaid products through American Express Incentive Services, a joint venture with Maritz Inc.

Terms, conditions and restrictions apply to the Spring Fling Card and this promotional offer. The Spring Fling Card can be used only at U.S. locations of Best BuyTM, Borders®, Fandango and SpaFinder. Funds on Spring Fling Card will expire three months after the date of issue. The offer is valid for purchases made in-store between May 1-June 30, 2008. Rebate Form and receipt must be received by July 22, 2008. The Spring Fling Card will not be mailed to PO boxes, alternate return addresses or addresses outside of the United States except as required by law. Proof of mailing does not substitute for proof of delivery.

Terms and conditions apply to Gift Cards. Some restrictions on merchant acceptance apply to the American Express Gift Card. The American Express Gift Card is not for use at airline, hotel, car rental, telecom, or ATMs. It cannot be used outside of the U.S. Additional restrictions apply. For more information, visit www.americanexpress.com/gift.

To check on the delivery of a Spring Fling Card, find a participating retailer, obtain a rebate form, or answer other questions about the American Express Gift Card Spring Fling Card, send an email to amexrebate@transcontinentaldirect.com.

Contacts:

American Express
Robert A. Sherman, 212-640-6221
or
M Booth & Associates
Dana Kopp Hudon, 212-481-7000

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