Visa Inc. (NYSE: V), a Worldwide Olympic Partner for more than two decades, today released a special edition commercial commemorating Michael Phelps’ historic achievement of winning ten Olympic gold medals, setting the all-time record for most career Olympic gold medals. The spot, entitled “Congratulations Phelps,” aired on NBC during the first commercial break following his win in the 200 meter butterfly at the Beijing 2008 Olympic Games.
The latest installment of the Visa “Go World” campaign follows the same creative treatment as previous spots, using striking sepia tones combined with dramatic still photography. The spot closes with an already memorable image of Phelps celebrating the U.S. team’s gold medal performance in the 4 x 100 meter freestyle relay from earlier in the Beijing Olympic Games competition.
“Michael Phelps truly embodies the spirit of our ‘Go World’ campaign that celebrates memorable Olympic moments and the extraordinary athletes who achieve them,” said Kevin Burke, head of global consumer marketing of Visa Inc. “We congratulate Michael on this momentous achievement and wish him the best as he continues his march towards Olympic history.”
The spot marks the latest extension of Visa’s U.S. advertising campaign “Go World.” The campaign evokes the emotion and memories of unforgettable moments in Olympic history and features current Olympic and Paralympic athletes and Olympic legends. The integrated campaign includes national television commercials, print and online advertisements, and an online microsite.
Visa has had a long standing relationship with Phelps through its Team Visa program, featuring him in two previous national television commercials (“Lap” and “Fish”), and partnering with him to grow the sport of swimming around the world through domestic and international goodwill tours.
Fans can visit www.visa.com/GoWorld to view ads, learn more about the heroic feats of Olympians past and present, and submit stories about Olympic moments that have inspired them for a chance to be featured on the website alongside sporting greats.
To view and download a copy the new Michael Phelps spot, visit www.thenewsmarket.com/visa
Visa Inc. operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world, and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit www.corporate.visa.com.
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