PRO: Social media in Q1: commerce and discovery dominated

By: GigaOM

Posted on April 20, 2012 at 02:55 AM EDT

Media issues like advertising and discovery along with commerce dominated the activity in social and real-time Web technologies during the first quarter. Google raised some hackles, Facebook responded to demands from traditional advertisers, and Yahoo got a new chief executive. Read more in the full report.

Media issues like advertising and discovery along with commerce dominated the activity in social and real-time Web technologies during the first quarter of 2012. Google raised some hackles, Facebook responded to demands from traditional advertisers, and Yahoo got a new chief executive. The quarter also saw Pinterest, the newest social media star, showing signs of staying power; it is starting to be a force in content discovery. This report examines these trends and more, as well as provides a near-term outlook for the next 12 to 18 months.

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