E-bit Survey: E-commerce Grows 24% in the First Half of 2013
Positive numbers suggest good results at the end of the year, which should have a R$ 28 billion turnover
SAO PAULO, Oct. 2, 2013 /PRNewswire/ -- The first half of 2013 presented positive numbers for Brazilian e-commerce, which grew 24%, compared to the same period in 2012, reaching a R$ 12,74 billion turnover. This is what E-bit has been demonstrating, as a company specialized in gathering information from the sector, in the 28th Edition of the WebShoppers report launched, in Sao Paulo, which presents market data, the profile of new e-consumers, a special research on shipping and a price analysis from the FIPE/Buscape Index.
According to the report, from January 1st till June 30th, 35,54 million orders were made through the internet, a 20% increase, if compared to the same period of the previous year. The average ticket for online shopping grew 4%, with a value of R$ 359,49.
The "Fashion & Accessories" category, which was already entering the most sold ranking, was consolidated as first place (13.7%). "Appliances" was placed as second (12.3%), followed by "Cosmetics and Perfumery/Personal care/Health" (12.2%), "Computers" (9%) and "Books/Subscriptions and Magazines" (8.9%).
However, the good results contrast with the current economic scenario: an international crisis, low GDP, economy slowdown and, consequently, lower consumption expectations. According to Pedro Guasti, General Director at E-bit, this good e-commerce phase can be explained by consumer attitudes. "They tend to be more careful and demanding in these times. Thus, they are attracted by the advantages offered by the sector such as lower prices, practicality and payment deadlines that are more flexible, "says Guasti.
The numbers registered in the first half contribute towards maintaining positive forecasts for all of 2013, which should finish with a R$ 28 billion turnover, representing 25% growth compared to last year, when the sector registered a R$ 22.5 billion turnover.
The complete WebShoppers 28 report is available for free downloading, at the site www.ebit.com.br/webshoppers
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