PCI Gaming Opening New Casino-Resort; Launches Campaign Targeting Atlanta
PCI Gaming, operator of the new Wind Creek Wetumpka Casino-Hotel, has unveiled a major awareness campaign targeting Atlanta to support the opening of this new resort. The multi-channel effort includes unique and innovative interactive promotions and marketing elements aimed at building awareness in the Atlanta market for what will become the city’s closest casino.
Among the elements of the campaign are:
“This marketing campaign will touch Atlantans through many different forms and in many different places,” said PCI Gaming Vice-President of Marketing Michael Perhaes. “Whether you are out shopping for holiday gifts, commuting to work, watching TV, or just surfing the web you will be exposed to our message that Wind Creek Wetumpka is Atlanta’s newest entertainment option.”
The focus of this campaign is to support awareness for the December 17 opening of Wind Creek Wetumpka, PCI Gaming’s newest and largest property. The $250 million casino-hotel is a two-hour drive from downtown Atlanta, just outside Montgomery, Alabama, and is the city’s closest casino. Wind Creek Wetumpka offers 2,520 gaming machines on an 85,000 square-foot casino floor. That’s about the size of two football fields. It is surrounded by 5 restaurants including a luxury steakhouse, Fire, whose sister restaurant at the Wind Creek Atmore earned AAA’s coveted four-diamond award, the only restaurant in Alabama with that distinction. There is a 16,000-gallon shark tank in the center of the casino. The 20-story, 283-room hotel opens in early February.
The campaign features more than a million dollars in advertising around the city.
For press inquires about Wind Creek Wetumpka’s opening and plans for the Atlanta market, please contact Jason Evans at JEvans@ThePartnership.com or 404-309-0303.
About Wind Creek Wetumpka
Wind Creek Wetumpka features five restaurants, an 85,000 square foot gaming floor with 2,520 machines and several deluxe meeting spaces. It is connected to a 20-story, 283-room luxury hotel that offers the finest in resort amenities including beautifully furnished, spacious rooms and 24-hour-a-day room service. Go to http://windcreekwetumpka.com/ for more information.
The Poarch Band of Creek Indians are descendants of the original Creek Nation, which once covered almost all of Alabama and Georgia. The Tribe owns several other businesses in Alabama including Wind Creek Casino & Hotel in Atmore, AL and Creek Casino Montgomery.
Jason Evans, 404-309-0303
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