NHT Global Announces European Expansion Plans and Official Launch in Milan

Natural Health Trends Corp. (NASDAQ: BHIP), an international direct selling company, today announced plans for its official European launch to take place in Milan, Italy on October 27, 2007. Executives and worldwide leaders will converge upon Milan for the one day, high-energy event where the NHT Global business opportunity and immediate-impact, high-quality products will take center stage.

NHT Global has been building in Europe during the past two years through a strong grass roots effort where members can purchase product for personal consumption only. As part of the official launch in Milan, NHT Global will demonstrate that its products have now been approved in Italy and other European countries, and that an official Italian entity has been established allowing distributors to pay and earn commissions in Euros. In some cases this will allow distributors to begin selling NHT Global products for retail consumption following the launch.

The company hopes that this launch will greatly accelerate its entrance into all of the countries in Europe. In the short term, NHT Global will focus on Spain, England and Germany -- the largest network marketing revenue generating country in Europe.

The company feels that the current mix of lifestyle, beauty and health products are a strong fit for the European market. Furthermore, its proven marketing plan would seem to offer strong earning potential for the business builders in Europe.

"This launch will be a celebration as we look back over the past couple of years of hard work, but it will also be about looking to the future promise of a powerful Europe," said Paul Rogers, president of NHT Global Europe. "We are blessed with an amazing group of leaders who are committed to the success of this business and who love their people. It's a powerful combination for Europe -- great leaders, amazing products and a company committed to massive action! This launch will be the first of many as we move aggressively throughout Europe."

About Natural Health Trends Corp.

Natural Health Trends Corp. is an international direct-selling and e-commerce company operating through its subsidiaries in 15 countries throughout Asia, North America, Europe and Latin America. The Company markets premium quality personal care products under the NHT Global brand. Additional information can be found on the Company's website, and management encourages interested parties to register for updated corporate information via email on the Company's home page, www.naturalhealthtrendscorp.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 -- Forward-looking statements in this release do not constitute guarantees of future performance. Such forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. Such risks and uncertainties include the risks and uncertainties detailed under the caption "Risk Factors" in our Amendment No. 2 to Registration Statement on Form S-3 filed on August 24, 2007 with the Securities and Exchange Commission. We assume no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

Chris Sharng
Natural Health Trends Corp.
(972) 241-4080

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