Umpqua Bank’s “Learn to Earn” Program Expands with New School Year

As children head back to school, so does Umpqua Bank’s Learn to Earn (LTE) program. The school banking program provides students in grades kindergarten through eighth with the expertise to manage their own money through on-campus banking, complete with financial literacy lessons and child savings accounts.

Umpqua Bank, a subsidiary of Umpqua Holdings Corporation (NASDAQ: UMPQ), launched LTE in 1996 and has grown the program to nearly 8,000 active student savings accounts throughout Northern California and Oregon. The total balance of Umpqua’s LTE student savings accounts stands at nearly $2.1 million.

“Umpqua Bank has long advocated that strong personal savings habits are essential to establishing healthy communities, and that it’s never too early to start developing those skills,” said Ray Davis, president and CEO of Umpqua Bank. “Through our Learn to Earn program, we work with our communities to teach children lifelong financial literacy lessons and we hope that by doing so, we will better position our students and communities for the future.”

As the 2009/2010 school year kicks off, Umpqua Bank plans to welcome 13 new schools to its program, increasing its reach by more than 5,100 students at:

  • Joe Henderson Elementary, Matthew Turner Elementary, Mary Farmar Elementary and Robert Semple Elementary in Benicia, Calif.
  • Calvary Baptist in American Canyon, Calif.
  • Rocklin Elementary in Rocklin, Calif.
  • Redding School of Arts in Redding, Calif.
  • Covillaud Elementary in Marysville, Calif.
  • Fir Grove Elementary in Roseburg, Ore.
  • Manzanita Elementary in Merlin, Ore.
  • Fort Vannoy Elementary in Grants Pass, Ore.
  • Jacob Wismer Elementary and Richmond Elementary in Portland, Ore.

Back to School Saving Education Tips For Parents and Educators

The goal of Learn to Earn is to lay the foundation for successful money management during children’s formative elementary years. Below are suggestions and tips for integrating the principles of saving, sharing and spending money responsibly into your children’s education:

  • Set a goal: Ask your child to list what he/she would like to save for; perhaps an immediate goal like an iPod and a long-term goal such as college. Keep the list in a place where they can focus on it daily.
  • Open a savings account: Having a bank account and making regular deposits allows your child to learn about the financial system and watch his or her money grow.
  • Discuss needs versus wants: Use examples in your family’s life, like buying groceries versus going to a movie to illustrate the differences. Remind them that spending money on smaller items like candy and magazines can add up.
  • Lead by example: Showing your children the importance of saving by setting aside an amount to save from each paycheck, using credit cards responsibly, and making educated purchases will lay the groundwork for their financial futures.

For more tips and information on Learn to Earn, visit

About Learn to Earn

Learn to Earn (LTE) was developed in 1996 in Arcata, Calif., to teach children the value of saving money and to encourage lifelong money management skills in grades kindergarten through eighth. The program offers a child savings account designed just for students that can be opened for as little as $1.00 and earns interest immediately. LTE uses immediate rewards, games, ongoing events and in-class curriculum to make financial literacy fun and easy to understand. The program currently provides children with the convenience of on-campus banking in 99 schools and serves more than 7,800 student accounts. In March 2009, the program expanded into Oregon and reached $2 million in active student savings balances. The program was recently acknowledged by California Governor Arnold Schwarzenegger and the Department of Financial Institutions for its 13-year commitment to children’s financial literacy. LTE is also recognized as the largest school bank program in the state of California.

About Umpqua Bank

Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings Corporation (NASDAQ: UMPQ) and has 150 locations between Napa, Calif. and Bellevue, Wash., along the Oregon and Northern California Coast and in both Central California and Central Oregon. Umpqua Bank has been recognized for its innovative customer experience and banking strategy by national publications including the Wall Street Journal, New York Times, BusinessWeek, Fast Company and CNBC. The company has been recognized for the past three years in a row on FORTUNE magazine’s list of the country’s “100 Best Companies To Work For.” Umpqua Holdings also owns retail brokerage subsidiary, Umpqua Investments Inc., which offers services through Umpqua Bank stores and in dedicated offices throughout Oregon. Umpqua Bank's Private Bank Division provides tailored financial services and products to individual customers. Umpqua Holdings Corporation is headquartered in Portland, Ore. For more information, visit


Umpqua Bank
Nicole Stein, 503-727-4130
Shannon Riggs, 503-546-7885

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